Case Study
Find the perfect NPO to support a cause
making it easy to make donations online
An online donation service that allows people to find the right nonprofit org for their causes. I was directly involved and the sole design contributor in all phases of this MVP project. Using the lean UX framework, I organized the project into phases from discovery to user interviews, selecting ideas with the client, translating user needs into tangible features, designing low and high fidelity prototypes.
Lead deisner
2021
The challenge
- create a simple, intuitive, and engaging way for users to discover and donate to charities
- provide NPOs with a reliable channel to connect with donors and build lasting relationships
- establish a sustainable monetization model that supports the platform’s growth and impact
- restore trust in the donation process by minimizing friction and ensuring transparency
The solution
- product vision: defined a clear vision that positioned the platform as an accessible, user-friendly service for small donors:
- “for donors of small amounts who need to discover and engage with local NPOs quickly, this product is a donation service that seamlessly connects people to causes. we promote change, minimize friction in the donation process, and restore trust in charities. unlike competitors focused on ‘super donors,’ our product offers accessible features, efficient search filters, and instant transactions.”
- user research and insights: conducted exploratory interviews with potential users to understand their perspectives, goals, a1nd pain points. these insights shaped the product strategy and informed key design decisions:
- streamlined the process for discovering NPOs using efficient filtering options
- introduced instant transaction capabilities to enhance user satisfaction
- emphasized transparency and trust-building features to address user hesitations
- design process: as the sole designer on the project, I implemented the lean ux framework, organizing the work into distinct phases:
- discovery phase: conducted user interviews, identified key pain points, and collaborated with stakeholders to align on the project’s goals and priorities
- ideation phase: facilitated workshops with clients to brainstorm ideas and select the most impactful features for the mvp
- prototyping phase: translated user needs into actionable designs, creating both low-fidelity wireframes and high-fidelity prototypes to validate functionality and usability
- core features:
- intuitive search and filtering tools to help users find causes that resonate with them
- transparent donation tracking to build trust and accountability
- instant donation functionality to reduce friction and enhance user experience
impact and results
this project was a rewarding opportunity to design with purpose—bringing together user needs, business goals, and social impact. working as the sole designer allowed me to take full ownership of the process, from discovery to implementation, and contribute to a platform that makes giving back simpler and more meaningful.
- successfully launched the mvp, creating a foundation for validating the product vision and scaling its features.
- delivered a platform that connected donors and NPOs seamlessly, fostering trust and increasing engagement.
- enabled quick decision-making and a smooth donation experience, addressing key pain points uncovered during user research.
- established a sustainable monetization framework to support future growth while maintaining accessibility for small donors.
other projects
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see project
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lead ux/ui specialist—
about me
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f.clstn
OFFICE
Digital nomad, all over
CONTACT
+55 11 99954 - 4450
work@fredcelestino.comSOCIAL
Behance
Spotify
Dribbble
© 2026 fredcelestino.com.
All Rights Reserved.
Privacy Policy
Case Study
Find the perfect NPO
to support a cause
making it easy to make donations online
An online donation service that allows people to find the right nonprofit org for their causes. I was directly involved and the sole design contributor in all phases of this MVP project. Using the lean UX framework, I organized the project into phases from discovery to user interviews, selecting ideas with the client, translating user needs into tangible features, designing low and high fidelity prototypes.
Lead deisner
2021
The challenge
- create a simple, intuitive, and engaging way for users to discover and donate to charities
- provide NPOs with a reliable channel to connect with donors and build lasting relationships
- establish a sustainable monetization model that supports the platform’s growth and impact
- restore trust in the donation process by minimizing friction and ensuring transparency
The solution
- product vision: defined a clear vision that positioned the platform as an accessible, user-friendly service for small donors:
- “for donors of small amounts who need to discover and engage with local NPOs quickly, this product is a donation service that seamlessly connects people to causes. we promote change, minimize friction in the donation process, and restore trust in charities. unlike competitors focused on ‘super donors,’ our product offers accessible features, efficient search filters, and instant transactions.”
- user research and insights: conducted exploratory interviews with potential users to understand their perspectives, goals, a1nd pain points. these insights shaped the product strategy and informed key design decisions:
- streamlined the process for discovering NPOs using efficient filtering options
- introduced instant transaction capabilities to enhance user satisfaction
- emphasized transparency and trust-building features to address user hesitations
- design process: as the sole designer on the project, I implemented the lean ux framework, organizing the work into distinct phases:
- discovery phase: conducted user interviews, identified key pain points, and collaborated with stakeholders to align on the project’s goals and priorities
- ideation phase: facilitated workshops with clients to brainstorm ideas and select the most impactful features for the mvp
- prototyping phase: translated user needs into actionable designs, creating both low-fidelity wireframes and high-fidelity prototypes to validate functionality and usability
- core features:
- intuitive search and filtering tools to help users find causes that resonate with them
- transparent donation tracking to build trust and accountability
- instant donation functionality to reduce friction and enhance user experience
impact and results
this project was a rewarding opportunity to design with purpose—bringing together user needs, business goals, and social impact. working as the sole designer allowed me to take full ownership of the process, from discovery to implementation, and contribute to a platform that makes giving back simpler and more meaningful.
- successfully launched the mvp, creating a foundation for validating the product vision and scaling its features.
- delivered a platform that connected donors and NPOs seamlessly, fostering trust and increasing engagement.
- enabled quick decision-making and a smooth donation experience, addressing key pain points uncovered during user research.
- established a sustainable monetization framework to support future growth while maintaining accessibility for small donors.
other projects
see project
→
see project
→
see project
→
lead ux/ui specialist—
about me
→
f.clstn
OFFICE
Digital nomad, all over
CONTACT
+55 11 99954 - 4450
SOCIAL
Behance
Spotify
Dribbble
© 2026 fredcelestino.com. All Rights Reserved.
Privacy Policy
Case Study
Find the perfect NPO
to support a cause
making it easy to make donatanions online
An online donation service that allows people to find the right nonprofit org for their causes. I was directly involved and the sole design contributor in all phases of this MVP project. Using the lean UX framework, I organized the project into phases from discovery to user interviews, selecting ideas with the client, translating user needs into tangible features, designing low and high fidelity prototypes.
Lead deisner
2021
The challenge
- create a simple, intuitive, and engaging way for users to discover and donate to charities
- provide NPOs with a reliable channel to connect with donors and build lasting relationships
- establish a sustainable monetization model that supports the platform’s growth and impact
- restore trust in the donation process by minimizing friction and ensuring transparency
The solution
- product vision: defined a clear vision that positioned the platform as an accessible, user-friendly service for small donors:
- “for donors of small amounts who need to discover and engage with local NPOs quickly, this product is a donation service that seamlessly connects people to causes. we promote change, minimize friction in the donation process, and restore trust in charities. unlike competitors focused on ‘super donors,’ our product offers accessible features, efficient search filters, and instant transactions.”
- user research and insights: conducted exploratory interviews with potential users to understand their perspectives, goals, a1nd pain points. these insights shaped the product strategy and informed key design decisions:
- streamlined the process for discovering NPOs using efficient filtering options
- introduced instant transaction capabilities to enhance user satisfaction
- emphasized transparency and trust-building features to address user hesitations
- design process: as the sole designer on the project, I implemented the lean ux framework, organizing the work into distinct phases:
- discovery phase: conducted user interviews, identified key pain points, and collaborated with stakeholders to align on the project’s goals and priorities
- ideation phase: facilitated workshops with clients to brainstorm ideas and select the most impactful features for the mvp
- prototyping phase: translated user needs into actionable designs, creating both low-fidelity wireframes and high-fidelity prototypes to validate functionality and usability
- core features:
- intuitive search and filtering tools to help users find causes that resonate with them
- transparent donation tracking to build trust and accountability
- instant donation functionality to reduce friction and enhance user experience
impact and results
this project was a rewarding opportunity to design with purpose—bringing together user needs, business goals, and social impact. working as the sole designer allowed me to take full ownership of the process, from discovery to implementation, and contribute to a platform that makes giving back simpler and more meaningful.
- successfully launched the mvp, creating a foundation for validating the product vision and scaling its features.
- delivered a platform that connected donors and NPOs seamlessly, fostering trust and increasing engagement.
- enabled quick decision-making and a smooth donation experience, addressing key pain points uncovered during user research.
- established a sustainable monetization framework to support future growth while maintaining accessibility for small donors.
other projects
see project
→
see project
→
see project
→
lead ux/ui specialist—
about me
→
f.clstn
OFFICE
Digital nomad, all over
CONTACT
+55 11 99954 - 4450
work@fredcelestino.com
SOCIAL
Behance
Spotify
Dribbble
© 2026 fredcelestino.com. All Rights Reserved.
Privacy Policy